All marketing text is worthless
unless somebody reads it.

If you make it easy to read, they will read it.

I know, it sounds corny.

All humans and search engines prefer easy-to-read, easy-to-understand text.

The readability of text has nothing to do with the complexity or seriousness of the subject.

Making it easier to read is not a matter of “dumbing down” the text.

It’s about clarity. It’s about  plain, straightforward language that’s easy to understand.

Even for technology companies.

I don’t know what motivates companies to present hard-to-read text; all I know is what I see on their sites.

I’ve helped a lot of technology companies improve their message.



I signed up for Chat-GPT-4 ($20/month). Maybe I can figure out something to do with it. Maybe I can use it to write blog posts. 

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Battling Elementor

Today I’m battling Elementor, the website builder overlay for WordPress. I need to fix my problem with headers. I have two different angles of attack

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June 9, 2023

A local Santa Barbara web design shop asked me for a bid on a copywriting project. I looked at their site to see what they

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June 1, 2023

First thing every morning, I go to my Google Analytics account to see which pages on my site were visited yesterday. Today I saw that

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