I’m astonished at the low scores I see when I measure the readability of some sites. Readability seems to be the last thing on their minds.

It’s very common for a site’s text to measure out as harder to read than Einstein’s RELATIVITY: The Special and the General Theory.

Readability is not about dumbing down the text. It’s about making the text clear and simple and direct.

Instead of blaming the public for not reading, why not try making your text more readable?

I’m here to help companies explain what they’re offering, especially if they’re offering something new.

Distilling text into readability.

I’m a transducer to convert your innovative achievement into words that ordinary people can understand. I’m an ordinary person with a 99th percentile skill at rendering information into effective communications.

I’ve been around Santa Barbara for a long time. I wrote Seymour Duncan’s first marketing campaign back in 1980.

60 tech companies I’ve helped.