Copywritering 9-16-24

I was a copywriter for a long time and then the Macintosh computer came along and changed the entire graphic arts industry. Typesetters were among the first to vanish. A prominent Santa Barbara typesetter suicided.

I myself profited by draining the life out of typesetters using my laser printer. When I bought my first laser printer it was a huge purchase, $4,500 in 1987 dollars ($12,500 in 2024 dollars), and it would not work with my existing computer so I also had to buy a new computer and all-new software.

I learned all the new graphics applications that came along for the Macintosh and moved to San Francisco and brought my copywriter’s eye to the graphic production field and found work with dozens and dozens of companies through MacTemps as a Photoshop/Illustrator/ Quark guy.

     That was in The Days of Print. I phased into the web in 1999 when I told MacTemps I wanted more writing work instead of Photoshop work, and soon I was writing online product descriptions for the Internet Shopping Network. It was the dot-com boom era and Silicon Valley flourished. I bought gold coins as investments. I still have the turbo Saab I bought.