First thing every morning, I go to my Google Analytics account to see which pages on my site were visited yesterday.
Today I saw that a visitor to colin.org looked at my recruitment brochure for Brooks Institute of Photography, a now long-gone outfit.
It was another one of my “first person” brochures. I interviewed the president of the photography school and many members. Then I wrote it in first person as if Ernie Brooks was the writer. I also interviewed a student and wrote her explanation of why she chose Brooks, in first person.
I hadn’t thought about it for a long time so I took a look at it and discovered I hadn’t modified its page on my portfolio site since 2008, when bandwidth was low, so today I made a PDF of the whole brochure and now it’s available.
I captured the text from the Brooks brochure: 2,304 words, Grade 9, Ease 57, on the Flesch-Kincaid Reading Ease scale. Pretty darned good for a brochure from a school.