Even super-intelligent people prefer text that is easy to read. It’s not a matter of “dumbing it down.” It’s a matter of simplifying the information into a coherent sequence.

In today’s short-attention-span universe, people won’t bother with text that is hard to read. Colin can make your text plain, simple, clear, and factual. And then people will read it.


I signed up for Chat-GPT-4 ($20/month). Maybe I can figure out something to do with it. Maybe I can use it to write blog posts. 

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Battling Elementor

Today I’m battling Elementor, the website builder overlay for WordPress. I need to fix my problem with headers. I have two different angles of attack

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June 9, 2023

A local Santa Barbara web design shop asked me for a bid on a copywriting project. I looked at their site to see what they

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June 1, 2023

First thing every morning, I go to my Google Analytics account to see which pages on my site were visited yesterday. Today I saw that

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