Tech

Seymour
Duncan


Alvarez
Guitars


More
Music


Annual
Report


White
Paper


S.B. Zoo

Nordic
Knives


Brooks
Institute


Sports

Other

BBDO

Early work

Other

Gordon Mortensen
Direct Mail

Invest West
Property Management

American Cancer Society

Anxiety and Panic
Disorders Clinic

Gordon Mortensen's
direct mail campaign

2. Thalia Busts In

A blonde in a ten gallon sweater plunged into my office. "Hello, Detective Smith," she sdid. "My name is Thalia Mews. I need you to find this man." She handed me a picture of a pair of eyes.

"What's the guy's name?" I said.

"That's the trouble, if I could remember his name I could find him myself." She gnawed a knuckle. "Daddy says I'll never have a memory like Mom did."

"You don't give me much to go on, Ms. Mews," I said.

"Call me Thalia," she said. "He was a graphic designer at Better Homes and Gardens, but he left to be an art director at Playboy. I must find him."

"And when we find him?" I said. "What then?"

She looked worried. "I'd better not say...we need his help, but.. .Mr. Smith, it's a real Gordian knot of a problem, but I'm sure you can unravel it." She handed me a sheaf of C-notes.

I thumbed the Franklins. "Where do we start?"

We took the stairs to the parking lot, but before we got to my car a black limo squealed to a halt in front of us. Two men leaped out, one with no neck and the other with a single bar of eyebrow. They aimed pistols at me and Thalia.

Next: The End of New Ideas

Chapters:

1. The Van Gogh Caper

2. Thalia Busts In

3. The End of New Ideas

4. A Bug In The Ear

5. A Bug In Between

6. She Rose To The Occasion

7. High Caliber Encounter

8. He Triggered It

9. The End


Communication Arts magazine article about this direct mail campaign