BBDO
Detroit

I was a copywriter at BBDO Detroit on the Dodge account for a couple of years early in my career.

I wrote hundreds of radio, TV and print ads, but there wasn't much chance to utilyze my long-copy skills, or insert the personal story-value text that draws readers. So my copy for Dodge was pretty much machine-made, except for the Bachman florist ad. (However, in the rare instances when a 60-second radio or TV spot was needed, they came to me, because the other writers were prisoners of the 30-second limit.)

When Lee Iaccoca became the new president of Chrysler, he fired all the ad agencies. I had plenty of offers from other Detroit ad agencies, but I fled back to California to become a freelance copywriter/creative director.