" Colin Campbell, Copywriter
   
   

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BBDO

Early work

Nordic Knives brochure

 

Nordic Knives wanted a direct mail piece to stimulate interest in investment-grade hand-made knives.

I interviewed many collectors and knife-makers, and studied a lot of US history.

I decided to break the brochure into three categories: hunting knives, fighting knives, and folding knives, plus the introduction and a closing discussion of the financial advantages of knife collecting.

Cover: "My Knife, " the first one made in D'Alton Holder's workshop in Amarillo. This hunting knife has a dropped-point blade of polished 440-C steel, and a handle made of alternate pieces of fossilized walrus oosik and half-million-year-old amber. The engraving on the butt and guard is by Mel Wood.

Introduction

Hunting Knives

Fighting Knives

Folding Knives

Collecting