Okay, so here I am with a new computer and a new webpage and sticking my head up out of the Pandemic hole to look around at the disrupted terrain.
The economic niche where I used to get all my work no longer exists.
2025
2024
2023
- Copy-Driven Design
- Information vs. Information Technology
- Macintosh blab
- My Superpower
- Chat-GPT-4
- All marketing text is worthless–unless somebody reads it.
- Battling Elementor
- June 9, 2023
- June 1, 2023
- I made a flyer for an outfit called Keep Your Keys.
- May 15, 2023
- May 1, 2023
- Our Chemical Eden
- My New Years’ Card
- What kind of copywriter am I?
2021
2019
- Want people to read about your new innovation?
- If it’s easy to read, people will read it.
- How a technical copywriter can help a tech startup
- A typical copywriting mistake in a tech startup site.
- The technology of text
- Who is Colin Campbell?
- Reality In Tech Advertising
- Santa Barbara Magazine was a startup when I became Associate Editor
- Should tech startup sites be easy to read?
- I’ve worked on marketing projects for these technology companies as a freelancer/contractor:
- Technical copywriting
- After 25 years in Silicon Valley,
I have returned to Santa Barbara - If you want people to read it, make it easy to read.
- Santa Barbara Web Design Professionals
- The kind of copywriting I’m bringing to Santa Barbara
- I’ve moved back to Santa Barbara
2018
- What’s the first thing about your company that you want people to know?
- What a copywriter adds when you’re advertising your technology.
- If it’s readable, it will work better.
- Technical copywriting and me.
- Copywriting for menubars? Yep.
- Cannon Fodder
- Clear plain explanations
- What is “copy?”
- Santa Maria TechBrew meeting
- Blog post 1