18 reasons why I’m better than an AI text generator.

18 reasons why I’m better than an AI text generator.      Or some number.      AI can’t stick to the subject. It meanders off into the wild blue yonder. It remains trite and simplistic. Like Eliza, it spends a lot of wordage repeating your question back to you in cumbersome grammatical structures. It’s a chore […]

DALL-E Whales

DALL-E Whales One problem is that AI does what it wants, not what you want. I asked AI image generator DALL-E to create  “a photo-realistic image of a pod of whales surfacing near Stearns Wharf, Santa Barbara.” It created a couple images and told me, “A photo-realistic image depicting a pod of whales gracefully surfacing […]

Google Analytics update 2

Google Analytics Update 2      Google Analytics did not report any visits to my Seymour Duncan pages.       Huh. I wonder what I did wrong. Maybe it takes Google a couple days to look at my pages out of the hundred billion visits to web pages every day.            Searching around, some advice is […]

Google Analytics update

Google Analytics update I’ve started a project to update the Google tracking code to the 3,500 pages on my site. The pages already have my tracking code but Google switched to a new code and now I have to manually change the code on each and every page, sigh. I started with my campaigns for […]

Copy-Driven Design

Copy-driven design. My most successful brochures (and ads) have been the ones in which I analyzed the company/product and then arranged the information in sequences and gave the art director thumbnails of what should go where, what attributes should be illustrated, etc. I give the art director a strong foundation to build on–and the result […]

Information vs. Information Technology

     I’m reading a Substack page by Donald Jeffries. He says, “My old industry, Information Technology, is being taken over by H-1B Visa workers, mostly from India.”      That’s something that everybody knows, but it made me realize that “information technology” has been reduced to “I.T.” in everybody’s vocabulary. The IT Department is devoting to […]

Macintosh blab

Macintosh Blab, 12-23-23     Part of my normal morning browsing schedule is to look at the forums at MacRumors.com, and I’m bemused at how dead the forums are. The excitement after the Halloween announcement of the new m3 chips has bloomed and faded, and now nobody has anything to say about anything. Maybe it’s due […]

My Superpower

Last year at one of the Startup Circle meetups, a woman asked me what my superpower was. She apparently was asking everybody the same question. I was taken aback by the question. Never considered it before.      A search reveals that “What’s your superpower” is a standard surprise question in an employment interview. Normal HR […]


I signed up for Chat-GPT-4 ($20/month). Maybe I can figure out something to do with it. Maybe I can use it to write blog posts.  GPT-4 is made by OpenAI, which also sells the DALL-E image generator.    The publicity about GPT-4 led me to believe it integrated DALL-E, but, nope. I opened GPT-4 and uploaded  NANO.9, […]

All marketing text is worthless–unless somebody reads it.

All marketing text is worthless unless somebody reads it. If you make it easy to read, they will read it. I know, it sounds corny. All humans and search engines prefer easy-to-read, easy-to-understand text. The readability of text has nothing to do with the complexity or seriousness of the subject. Making it easier to read […]