Copywriting

Books about copywriting

I've based my career around the principles in these books.

The Elements of Style, by William Strunk Jr and E.B. White,
because good copywriting first of all has to be good writing.

The Copywriter's Handbook, by Robert W. Bly

Reality in Advertising, by Rosser Reeves

Up the Organization: How to Stop the Corporation from Stifling People and Strangling Profits, by Robert Townsend

Confessions of an Advertising Man, by David Ogilvy
"You cannot bore a reader into buying your product."

Professional Awards

Textbooks I admire

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