Web

Web writing

Web sites I've made

Copywriting for the Web

I've created several small informational sites, including all the HTML and CSS coding.

The Zircon site wasn't so small, with over 300 pages. I was the sole person involved in the site as a part-time contractor for eight years.

I met the owners of the Santa Ynez Solar site and interviewed them for one hour, and then created this rough draft for their new site.

I toured the grounds of Saratoga Stables one day, came back another day with some extra lenses for my camera, and soon had this small site up and running.

Medipharm Laboratories

Their existing site's text was about a 26 on the Flesch/Kincaid scale--you needed three PhD's in order to understand it, yet the owner still thought it was too elementary.

My analysis showed that the site told the viewer nothing about the company. The facts might have been in there somewhere, but nobody would ever read the stuff except at gunpoint.

s. Stepmother's Day.
   What did I do on the Medipharm job. Trisha Rorabaugh was re-designing the Medipharm site but the content was unsatisfactory and she asked me to write it. I interviewed the client by phone, read a bunch of documentation he suggested, and researched chromatography on the Web. I asked him what kind of information he wanted to convey to his audience and we condensed it down into categories. It took me several drafts to get it correct, of course.