Web writing

Web sites I've made


Trisha Rorabaugh was re-designing the Medipharm site but the content was unsatisfactory, and she requested my help.

I interviewed the Medipharm CEO by phone, read the documentation he suggested, and researched chromatography on the Web.

I asked him what kind of information he wanted to convey to his audience and we condensed it down into categories. It took me several drafts to get it correct, of course.

Their existing site's text was about a 26 on the Flesch/Kincaid scale--you needed three PhD's in order to understand it, yet the owner still thought it was too elementary.

Original site:
My analysis showed that the site told the viewer little about the company. The facts might have been in there somewhere, but nobody would ever read the stuff except at gunpoint.