Web
Medipharm Laboratories
Their existing site's text was about a 26 on the Flesch/Kincaid scale--you needed three PhD's in order to understand it, yet the owner still thought it was too elementary.
My analysis showed that the site told the viewer nothing about the company. The facts might have been in there somewhere, but nobody would ever read the stuff except at gunpoint.
s. Stepmother's Day.
What did I do on the Medipharm job. Trisha Rorabaugh was re-designing the Medipharm site but the content was unsatisfactory and she asked me to write it. I interviewed the client by phone, read a bunch of documentation he suggested, and researched chromatography on the Web. I asked him what kind of information he wanted to convey to his audience and we condensed it down into categories. It took me several drafts to get it correct, of course.
The client thought his original site was clear enough except that it was too simplistic, even though its readability rating made it inaccessible to anybody without three PhDs.
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