After the success of the ad for Conrad the sea lion, the zoo asked me to write a fundraising brochure.

They didn’t know exactly what they wanted. I toured the zoo daily for a week and interviewed people from the director and his staff on down to the train drivers and the animal feeders. Each of them had an idea of what kind of zoo the place should be. I synthesized their dreams into a single voice, into a brochure about the zoo that could come into being if they got the money to accomplish their dreams.