Clear plain explanations.
Clear plain explanations.
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Clarity Wins. Even in the Age of AI. I’m Colin Campbell—copywriter, creative consultant, and graphic designer. I’ve spent more than 50 years helping people explain what they’ve built. If your product is complex, breakthrough, or tough to describe, I can make it clear—and compelling. What I Do I write for inventors, engineers, and innovators—people building […]
Gallery 113
How I optimized Gallery 113’s Call for Entries. I met with Skip Lau at a Santa Barbara coffee shop and he told me what he wanted: a few revisions to an existing 2-fold 8.5″ x 11″ brochure, and to duplicate the brochure at Gallery 113’s website. First of all, it was supposed to be a […]
Matt’s motorcycle slides
Matt’s Motorcycle Slides Photography by Nancy Campbell Gallery 1 Gallery 2 Gallery 3 Gallery 4 Gallery 5 Gallery 6 Gallery 7 Gallery 8 Gallery 9 Gallery 10
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What Colin can do for you
Alvarez Guitars
On my ride I was thinking about the process for the Alvarez Guitars catalog: I flew to St. Louis with the people from the graphic design shop creating the brochure. The art director and I investigated the situation. Listened to the client’s requests and interviewed a dozen people. Then I came up with a plan […]
Creative Consultant
Creative Consultant On my ride I was thinking about the process for the Alvarez Guitars catalog: I flew to St. Louis with the people from the graphic design shop creating the brochure. The art director and I investigated the situation. Listened to the client’s requests and interviewed a dozen people. Then I came up with […]
Saturday, April 19, 2024
4-19-24 I used to get dozens and sometimes hundreds of visitors in a day, and a lot them were looking at photos. Then it stopped. I became invisible in the search engines. Sure, if you knew the exact URL of one of my photos pages you could go there directly, shazam, it loads lots faster […]
I helped an art gallery
I helped a Santa Barbara art gallery. What I added to the mix This project started in August when Skip Lau asked me for help. (Last year I made a quick&dirty website for him for his art prints.) Now he was directing a 50th-anniversary show for an art gallery in downtown Santa Barbara. He had […]