American Cancer Society
Winner of American Cancer Society’s Silver Award
I directed the Smokeout campaign in Santa Barbara for several years.
In 1986 we solicited prizes from local merchants and offered them to the person who could kick a cigarette pack the farthest on Smokeout day. The event attracted a lot of local TV coverage and the American Cancer Society sent us an award for the second-best Smokeout campaign in America that year.
On Thursday, November 20, America is kicking the habit for a day.
If you’re going along with the Smokeout, come to De La Guerra Plaza and kick a pack of your smokes.
We’ll have celebrities on hand to measure your distance, and we’re giving prizes (including a two-night stay at San Nicolas Resort/ Baja) to the longest kicks.
Everybody who kicks gets a free Maire’s Sundae. And you can take a look at a sculpture made of thousands of cigarette butts.
Come to De La Guerra and be mean to nicotine.
We guarantee you’ll get a kick out of it.