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McCarthy Motors

Text for "Join us as a broker" page.

Mike McCarthy asked me to help him write a new section of his site. He wanted to attract independent brokers.

I met him at Cafe Andreini in Arroyo Grande and interviewed him to find out what the particulars were.

I wrote down what he told me, and met him again to show him the results. He looked at my text and said no to this, yes to that, let's expand on this part here, etc., and told me more things he hadn't thought of during the first interview. 

I revised the text according to his input and met him again, and we refined it further. I sent him a final version and he gave it to his web designers, Joseph Gregory Design, who incorporated it into the site.