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Gordon & Grant Redwood Hot Tubs
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Mr. Gordon and Mr. Grant made luxury hot tubs and they wanted to expand their market. They were feeling competition from a San Luis Obispo company that was marketing hot tubs with a national magazine campaign. Gordon and Grant were dismissive of the quality of the mass-market tubs, but they wanted to increase sales and thought a magazine ad would help.
They didn't have the budget to run full-page ads in Playboy and Rolling Stone and National Lampoon like the competitor company, which was a sub-unit of the successful Warehouse Sound mail-order stereo operation.
In researching the product I found out that the mail-order hot tubs were tricky to set up. They weren't something you could assemble on your apartment deck on a Sunday afternoon. The target market would be home owners, first of all, and it would be futile to advertise in magazines aimed at twenty-something stoners.
I had some personal experience with hot tubs. I'd been attending hot tub parties in Santa Barbara for a couple years. The local hot tub guru was publisher Noel Young, who wrote a book about it under the pseudonym "Leon Elder," and I knew many of the people pictured in the book. So I knew about the luxurious sensuousness of the hot tub and I knew the strength of the mail-order company's campaign, whose headline was "The Hot Tub Experience" and showed a guy and a hot babe immersed in bliss.
I told Gordon and Grant they should advertise in swimming pool and plumbing trade magazines. Hot tubs were a new phenomenon, and it was our chance to explain everything and show the tradesmen how they could take advantage of the new craze and make money. Thus the ad, "Gordon and Grant Explain Redwood Tubs."
Thousands of coupons swamped Gordon and Grant.
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My art director had a thing for reversed type, so it's hard to read. I had a fight with him over it but he relented only to the extent of printing the coupon in black-on-white, after I asked him how many swimming pool plumbers would have a white pen on hand to fill it in.
Gordon and Grant Explain Redwood Tubs
The popularity of redwood hot tubs is growing rapidly. Many retailers would like to stock them, but are hesitant due to unfamiliarity with the product. Gordon & Grant would like to change that.
High Quality
A Gordon & Grant redwood hot tub will last up to fifty years with virtually no maintenance. It is made of 2", clear, vertical grain kiln-dried redwood. It will never splinter or leak.
Easy to assemble
Two inexperienced men can assemble a Gordon & Grant tub in three hours. Experience naturally shortens this time. The only tools needed are a hammer, two wrenches and a table saw. The unfilled tub weighs about 350 pounds and is easily moved.
Standard Plumbing.
Hot tubs use standard pool and spa pumps, filters, Jacuzzis, etc, that you probably already have on the shelf.
Energy Saver
Redwood is a very efficient insulator. A covered tub will lose only a couple of degrees a day even in cold weather.
Year-Round Sales and Installation.
Gordon & Grant tubs can easily be set up indoors, in basements or in garages for all-season use.
Minimal Maintenance.
The art of containing water in wooden tubs is thousands of years old. It is perfected. A Gordon & Grant tub needs no maintenance beyond ordinary water chlorination.
Many shapes and sizes
Gordon & Grant make tubs in sizes ranging from modest 2-person tanks to the immense 10-foot units. Besides the standard circular tub, Gordon & Grant manufacture the only true oval tank in the business.
Clip the Coupon.
Want more information? Send the coupon for our price lists, size charts, assembly manual, and color brochures. Or call us at 000-000-0000
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