|
|
 |
I was a copywriter at BBDO Detroit on the Dodge account for a couple of years early in my career.
I wrote a lot of radio, TV and print ads, but there wasn't much chance to utilyze my long-copy skills, or insert
the personal story-value text that draws readers. So my copy for Dodge was pretty much machine-made, except for
the Bachman florist ad. (However,
in the rare instances when a 60-second radio or TV spot was needed, they came to me, because the other
writers were prisoners of the 30-second limit.) |
|
|
