It's not that I'm the lone ranger in this. The more you tell, the more you sell.
“The proved principles of mail-order advertising should be applied to all campaigns. In mail-order advertising there is no palaver. There is no fine writing. There is no attempt at entertainment. There is nothing clever about good advertising. It is a question of common sense and obeying certain proved principles.”
--David Ogilvy

One of my textbooks is REALITY IN ADVERTISING by Rosser Reeves. Nothing works better than truth in advertising. You just have to present the right truth.

Copywriting converts your information into readable, engaging text.

Simple honest facts about your business.

When you have information you want your customers to know about, have Colin write it for you.

For companies who are interested in explaining themselves to the marketplace.

A good explanation can go a long way. Reach

I look at tech sites and see text that is needlessly complicated. We don't care if anybody reads it or not.
They're nodding at themselves in the mirror, they see what they want to see in the text. What they don't see is that their "solutions" slogan is generic in a hundred different industries. It says nothing about them.

Make things go "click" inside the reader's mind, a "click" of understanding.

Clear plain text for Web and for collateral, brochures, ads, white papers, flyers, product descriptions, procedurals.
Technical copywriting
Subject-matter-expert interviews
Concise informational text
For clients who have something to say, and want it said clearly

I like to learn about new companies and my enthusiasm percolates into the text I create. I want to find out all the client's positive attributes and present them clearly.

I can condense your wordage into an easier-to-read sequence.

Capture visitor attention by making your text easy to read.

I'm about the information--and making the information easy to read, easy to understand.

From aerospace to the Zoo.

Fundraising. White papers.