The AI Invasion

     Everywhere I look I see AI invading. The Turing Test has long since been sent to the old folks’ home–AI can write stuff well enough to persuade you a human did it. Fool me once, fool me forever. There’s no going back.       I look at VentureBeat.com several times a week–it’s been around […]

Instructions to Forgive

Instructions to forgiveA poem by Cesar Verrier First, remember. It is a painful task. Be gentle with yourself. Write down your recollections. You can’t forgive what you refuse to remember. Start your excursion into memory before you were so cruelly treated. Recapture what your life was like then and what you were like, too. Reconstruct […]

The Technology of Text

The Technology of Text      Back when history began, writing was a secret for a small inner circle of kings and priests and tax collectors. Then a sudden technological advance let ordinary people convert text into audible speech.      It was 2,700 years ago, and Greece was just another grubby little kingdom until King Cadmus […]

Copywritering 9-16-24

I was a copywriter for a long time and then the Macintosh computer came along and changed the entire graphic arts industry. Typesetters were among the first to vanish. A prominent Santa Barbara typesetter suicided. I myself profited by draining the life out of typesetters using my laser printer. When I bought my first laser […]

Copywritering 8-7-24

Copywritering: August 7, 2024   “Copywritering” is the process of attempting to earn a living by being a  copywriter.       I’ve been doing it a long time. I never expected to retire: I thought I would work until my final breath. I’m not in retirement, I’m still trying to adapt my skills toward being a […]

Copywritering 8-6-24

Copywritering 8-6-24    I saw an article today, “Big Tech’s AI shock troops came for us — are you next?” by Josh Slocum. He was laid off as a content creation writer when the company he worked for went out of business last week and all thirty writers are now in the unemployment line. “It’s not […]

Macintosh blab

Macintosh Blab, 12-23-23     Part of my normal morning browsing schedule is to look at the forums at MacRumors.com, and I’m bemused at how dead the forums are. The excitement after the Halloween announcement of the new m3 chips has bloomed and faded, and now nobody has anything to say about anything. Maybe it’s due […]

Chat-GPT-4

I signed up for Chat-GPT-4 ($20/month). Maybe I can figure out something to do with it. Maybe I can use it to write blog posts.  GPT-4 is made by OpenAI, which also sells the DALL-E image generator.    The publicity about GPT-4 led me to believe it integrated DALL-E, but, nope. I opened GPT-4 and uploaded  NANO.9, […]

All marketing text is worthless–unless somebody reads it.

All marketing text is worthless unless somebody reads it. If you make it easy to read, they will read it. I know, it sounds corny. All humans and search engines prefer easy-to-read, easy-to-understand text. The readability of text has nothing to do with the complexity or seriousness of the subject. Making it easier to read […]

Battling Elementor

Today I’m battling Elementor, the website builder overlay for WordPress. I need to fix my problem with headers. I have two different angles of attack to try. Elementor is still telling me that page so-and-so’s header is conflicting with a previously assigned header, HeaderXYZ, but that header has long since been deleted and extirpated. I […]