Copywriting | Rule 7: Avoid all unpleasant connotation about your product. Which brings us to a somewhat delicate area: the country of origin of the Volkswagen car. Now I don't have to dwell on the subject of World War II and its attendant unpleasantness for you to grasp my meaning. Let's just simply say that it might be wise to "domesticate" the car, so to speak. VOLKSWAGEN--THE ALL-AMERICAN CAR! And in a flash, apple strudel turns into good old apple pie! |
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