Copywriting | Rule 4: Whenever possible, show people enjoying your product. That's more like it. A gracious mansion. A carefree band of dancers. And best of all, a proud pair of thoroghbreds. Now for an improvement to correct a fault in the product itself. You'll note that the VW, unfortunately, is totally lacking in news. From year to year, while other cars bring out a host of exciting changes--it stays its own dowdy self. |
 | |||||||||