Proposed new landing page for TorrLube

I’m a technical copywriter–an adbiz guy, not a technical writer. My job is to learn your strengths and innovations and make a straightforward explanation in plain English.

Technical writers create instruction manuals and specifications and technical reference documents. That’s not me. Technical writing is aimed at people who have already bought the product.

The intent of technical copywriting is to persuade people to buy.

As a technical copywriter, I explain your products to people who may not already know all about you. I make it simple for them to understand the advantages of your product.

My methodology is to interview your engineers about their technical subjects and write a first draft. Then the engineers point out all my bone-headed errors and I rewrite until it is not only technically correct but also accessible to non-engineers.

Chat-GPT-4

I signed up for Chat-GPT-4 ($20/month). Maybe I can figure out something to do with it. Maybe I can use it to write blog posts. 

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Battling Elementor

Today I’m battling Elementor, the website builder overlay for WordPress. I need to fix my problem with headers. I have two different angles of attack

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June 9, 2023

A local Santa Barbara web design shop asked me for a bid on a copywriting project. I looked at their site to see what they

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June 1, 2023

First thing every morning, I go to my Google Analytics account to see which pages on my site were visited yesterday. Today I saw that

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