I asked ChatGPT, “What does a copywriter do?”

​I asked ChatGPT, “What is the public perception of what a copywriter does?” Public perception of what a copywriter does often varies and can be influenced by the industry, media, and how individuals come into contact with the profession. Here are some common perceptions: 1. Wordsmith or Slogan Creator: Many people think of copywriters primarily […]

Copywritering 8-10-24

Copywritering 8-10-24    I’ve been copywritering for a long time. I read all the books about copywriting and read the biographies of the great copywriters and I applied their best practices in everything I wrote as a freelancer.      So when I landed a job at BBDO Detroit I thought I would encounter a crew […]

Copywritering 8-8-24

Copywritering 8-8-24 How can a freelance copywriter fit into the workflow these days.  I recently looked at the websites of hundreds of web design shops from Silicon Valley to San Diego, and although they are all staffed with the world’s best coders and graphic designers, hardly any of them list a copywriter on their team. […]