Cannon Fodder

I keep seeing sites of companies who feel they don’t have to explain themselves. The other day I saw a CraigsList ad: “Cannon is hiring a temp technical writer!” I looked into it because maybe they wanted technical copywriting for a marketing campaign. Also, the company is located just a few miles up the freeway […]

Clear plain explanations

By converting your technical information into a clear plain explanation, I can display your competitive advantages to a wider audience. How to break out of the center-of-the-world complex. If you’re trying to expand your customer base,  you have to be specific about what you are offering. Here’s what I did for TorrLube, a small company […]