<b>If it’s easy to read, people will read it. </b>

Even super-intelligent people prefer text that is easy to read. It’s not a matter of “dumbing it down.” It’s a matter of simplifying the information into a coherent sequence. In today’s short-attention-span universe, people won’t bother with text that is hard to read. Colin can make your text plain, simple, clear, and factual. And then […]