<b>Technical copywriting</b>

I’m a technical copywriter–an adbiz guy, not a technical writer. My job is to learn your strengths and innovations and make a straightforward explanation in plain English. Technical writers create instruction manuals and specifications and technical reference documents. That’s not me. Technical writing is aimed at people who have already bought the product. The intent […]

<b>After 25 years in Silicon Valley, <br>I have returned to Santa Barbara</b>

I started out as a writer/editor at Santa Barbara Magazine in its earliest days. Now I write text for websites and brochures and ads the same way I wrote articles: as an informational conversation with a human reader. A copywriter assembles all the information about your company and refines it to bring the most important parts […]