If you want people to read it, make it easy to read.

Most people seem to think “readability” is a foo-foo add-on, or catering to imbeciles. We’re too serious to worry about readability, see. Or, this ain’t school, we aren’t chained by your archaic “rules of grammar” that were made by old white men before there was even an internet. As a freelance copywriter, I’m always looking […]