March 2014

Not About Us:
Here's a screen capture of the text of a Silicon Valley company's "About Us" page. I've blanked out eight instances of their name and just five other words—which leaves 198 words of generic blab that tells you nothing about this particular company.

See if you can figure out what they sell.

Besides being empty of concrete meaning, the text is written at a
difficult postgraduate level, Grade 18, with a Reading Ease of negative 8.

Very hard to read. In fact, nobody is ever going to read it except at gunpoint. It might as well be an empty page.