Clear, simple text
for your company's site.
Text filled with true facts about you.
Web sites work best when their text is full of factsfacts that are easy to read and easy to understand, even if your topic is complex or technical.
A copywriter assembles all the information about your company and refines it to bring the most important parts to the front. A copywriter's job is to make your text not only easy to read, but also worth reading.
I can write about your company better than you can.
I do it by using your brain, which knows more about your business than any other brain in the world. You talk, I listen, I research, I deliver text. You review it for technical accuracy, and I rewrite it until it pleases both you and me.
Help your customers learn what your company can do for them.
The purpose of copywriting is to make it easy for customers to understand what your company is offering. I do it by using facts presented with concrete nouns and active verbs to make your text interesting, instead of the usual passive abstractions that leave no paint marks on your customer's memory trail.
Too many companies assume that the reader is REQUIRED to read the text. Only one person at a time will ever read your business message. Why not make it readable?
Not About Us:
Here's the entire 211 words of a Silicon Valley company's "About Us" page. I've blanked out their name and five other words. See if you can figure out what they sell.
Click to read the full-size text block.